EVIDENCELINE — LOGO ASSETS
==========================

FOR SIGNAGE, PRINT AND MERCHANDISE, USE THE SVG FILES.
They are true vector: scale to any size with no loss.

The wordmark's letterforms are converted to outlines, so you do NOT need the
font installed for the logo to render correctly. The font file is included
only if you need to set additional text.

FILES
-----
  *-lockup-*        mark + wordmark. The primary logo.
  *-mark-*          mark alone. Use where the name appears in adjacent text.
  *-icon*           app icon / avatar. Ink tile, rounded and square.
  *-mono-black      ONE COLOUR. Use for vinyl, embroidery, engraving,
  *-mono-white      etching, and any single-colour process.
  *-transparent     no background fill.

FORMATS
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  .svg   Vector. Best for web, and opens in every modern design tool.
  .pdf   Vector. The universal print handoff — use this if unsure.
  .eps   Vector. For older sign-cutting and embroidery software.
  .ai    Vector, PDF-compatible. Opens and edits in Illustrator normally.
         This is the same thing Illustrator writes when "Create PDF
         Compatible File" is ticked; it is not a native .ai container.
  .png   Raster, transparent. For screens only — do not use for print or
         signage, it will not scale.

  All vector files are RGB. Convert using the CMYK values below with your own
  output profile; we have not guessed at your press.

COLOURS
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  Ink              #16191C   CMYK  76 / 66 / 58 / 66   Pantone Black 6 C*
  Bone             #F2F0EC   CMYK   4 /  3 /  5 /  0   Pantone 11-0602 TCX*
  Line Blue        #4FA3D1   CMYK  65 / 24 /  4 /  0   Pantone 2915 C*
  Line Blue deep   #1B6790   CMYK  89 / 55 / 22 /  4   Pantone 7691 C*

  * Pantone values are the nearest match and MUST be confirmed against a
    physical swatch book before production. Screen colour does not translate
    reliably to ink, vinyl or paint.

  On dark backgrounds use Line Blue (#4FA3D1).
  On white or light backgrounds use Line Blue deep (#1B6790) — the lighter
  blue does not hold contrast on white.

CLEAR SPACE AND MINIMUM SIZE
----------------------------
  Clear space: keep free space on all sides equal to the height of the E.
  Minimum width: 24mm / 90px for the lockup. Below that use the mark alone.

DO NOT
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  - recolour the mark outside the palette above
  - stretch, skew, rotate or add effects (shadow, gradient, outline, bevel)
  - place the colour mark on a mid-tone background where it loses contrast
  - rebuild the wordmark by typing it — use the supplied outlined files
  - separate the blue line from the E, or shorten it

Questions: evidenceline.com
